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AFP Donor Retention: A Self-Assessment Workshop

November 6, 2017

AFP Donor Retention: A Self-Assessment Workshop

The workshop will be presented in two parts:
November 6, 2017 - 8:00 AM to 4:00 PM - Registration begins at 7:45 AM
December 1, 2017 - 8:00 AM to 10:00 AM - Registration begins at 7:45 AM

Location of Workshop:
DeSales University, University Center
2755 Station Avenue
Center Valley, PA  18034

Presented by:
Marcella Moyer Schick, ACFRE, President/Owner, MMS Advancement Associates LLC
Molly Kranzley Driscoll, CFRE, Major Gifts Officer, Phoebe Ministries


Marcella Moyer Schick, MA, ACFRECAP, is President and Owner of MMS Advancement Associates LLC. MMS Advancement helps nonprofit organizations grow stronger through comprehensive services including fundraising, strategic planning and management consulting. Marci joined the firm in 2010, when it operated as Farr Associates Consulting LLC.

Marci has over 30 years of experience in fundraising and constituent relations in higher education, healthcare and human services. Prior to becoming a consultant, Marci was vice president for institutional advancement at Phoebe Ministries, which she served for 13 years. She also worked for her undergraduate alma mater Muhlenberg College for more than 10 years as assistant vice president for development and director of alumni relations and the annual fund.

Marci was the 87th person to receive the designation Advanced Certified Fundraising Executive (ACFRE). She also earned the Chartered Advisor in Philanthropy (CAP) credential through the American College. She is an AFP master teacher and a Standards for Excellence Pennsylvania licensed consultant. In 2009, Marci was named the Outstanding Fundraising Executive by the AFP Eastern PA Chapter. She holds a master’s degree in clinical psychology from Fairleigh Dickinson University.

Marci is actively involved in AFP on the international level, serving on the Next Generation Committee. She recently completed a two-year term on the International Fundraising Conference Advisory Committee.

Molly Kranzley Driscoll,CFRE
, Major & Planned Giving Officer for Phoebe Ministries has been with Phoebe for nearly twelve years and serving in the non-profit community for over 15 years. In her current role, she supports the organization’s major and planned giving fundraising efforts through personal outreach and relationship building. She is also responsible for Phoebe’s two major fundraising events, the annual golf tournament and the Phoebe Institute on Aging Benefit. She has also served as the organization’s grant writer, provided database oversight and led annual fund and stewardship efforts. She is a past AFP Eastern PA Chapter board member and currently serves on the NPD Communications Committee.

Registration Fee: (fee includes materials)
AFP Member:  $75
Non-Member: $125

Please note:  Coffee and water will be provided throughout the day; however, lunch will be on your own. The University Food Court will be open or there are several restaurants in the area.

The AFP Donor Retention: A Self-Assessment Workshop is based on data collected via the AFP Fundraising Effectiveness Project.  Its purpose is to show nonprofits the value of tracking overall gains and losses in gifts and donors – then how to use that information to develop cultivation strategies to improve donor retention.

The focus of this workshop: 
How to develop an effective Donor Retention Plan based on what research indicatesreally works.

Topics covered include:
  • Why organizations lose donors and money
  • How keeping donors increases fundraising success
  • Determining the effectiveness of fundraising efforts through use of the FEP Fundraising Fitness Test
  • Developing a successful donor retention plan
The workshop will be presented in two parts. On the first day, the curriculum is presented through lecture, a fictional case study based on real data, and the encouragement of participant dialogue. Each participant receives a printed manual for use during the workshop.
Following the first session, participants will run FEP reports for their organization and return for a short session on December 1st. This format will provide each participant with the opportunity to analyze their unique situation and launch their organization's own effective Donor Retention Plan.

To register, please click HERE!  Seating is limited!
Full participation - 8 CFRE credits

Thank you to our Sponsor

DeSales University